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Why Critical Thinking Matters For Creative People



We’ve all been there. The moment when we think of something amazing. A great rebranding idea. A beautiful design. An innovative positioning strategy. A great sell-in approach. Whatever it is. The idea springs into our heads and we immediately fall in love with it. Or at least I do. I look at it in the same way new parents look at a newborn baby with a bruised face and matted hair and exclaim, “Isn’t she BEAUTIFUL!?!”

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What the Latest Facebook Algorithm Change Means for You (And Your Brand)



In the world of technology, updates are a regularly scheduled occurrence – and Facebook is no exception. But with every update to their algorithm, users are left wondering, “Will this change what I see?” and marketers wondering, “Do I need to change my social media strategy?”

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Get Creative with your Social Content



There are more than 30 billion pieces of content shared each month on Facebook. This includes web links, news stories, posts, notes, photos and videos.

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New Photos = New High Quality Content!



If there is one message we are trying to reiterate to our clients in 2015, it is that high quality content is king. Don’t just take our word for it though. According to Google, you should give visitors the information they’re looking for. The excerpt below was taken from Google Webmasters’ steps to a Google-friendly site.

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How to use Facebook advertising to target a niche audience



Social media advertising can be great for businesses trying to tap into a specific target audience. Facebook users continuously update their own information, share trends that they care about, and engage with brands that interest them. Between Facebook’s promoted posts and click-based ads, compared to traditional media advertising, Facebook allows businesses to be a lot more specific in determining who gets exposure to their ads.

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5 Steps to Integrate Photography into your Content Marketing



Vince Vaughn and Dave Franco posed for hilarious stock photos, which ended up being a great advertising campaign for their film “Unfinished Business.” The photos perfectly exemplified the perception of stock art – flat, fake, tacky. The majority of digital marketers can attest to using their fair share of stock photos for website pictures, advertising campaigns or even social posts. Stock photos are a convenient way to launch a campaign when you are on a tight deadline. Additionally, if your client or your company doesn’t have a photo library, stock photos can be a decent last resort.

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8 Best David Ogilvy Quotes



Adweek magazine asked people in the business “Which individuals – alive or dead – made you consider pursuing a career in advertising?”, and David Ogilvy topped the list.

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Top Ten Brands on Social Media



Oreo is known to be one of the most successful brands on Facebook and Twitter. In order to reach such great heights on social, the world’s favorite cookie had to receive approval to freely post its creative content. This is the exact reason Oreo won the 2013 marketing Super Bowl with a timely blackout ad on Twitter. When the lights went dark in the Super Dome in New Orleans during the big game, Oreo was clever and timely, which resulted in nearly 15,000 retweets and 20,000 “likes” on Facebook.

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What should I look for when hiring an SEO company?



Having an online presence has become a crucial part of staying competitive and relevant in today´s business environment. Search Engine Optimization, or SEO, is a process aimed at improving your search ranking so people can find you easier on their search engine results.

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Beginners guide to setting up an AdWords account



A Pay-Per-Click (PPC) advertising campaign can be a game changer when it comes to your online marketing efforts. But before you set up a Google AdWords account, here are some questions you have to ask:

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What are the best type of links for SEO in 2015?



Google’s constantly changing algorithm can be overwhelming for online marketers. According to Moz, Google updates its search algorithms 500 to 600 times a year! People have lost their entire traffic from some of the major updates like Panda and Penguin. Fortunately, The Ground Geek team is studying the trends and upates when it comes to Google’s constantly changing algorithm. From the proper way to structure a website to building high quality links, we are obsessed with Google’s updates.

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How to increase my conversion rate with a good landing page



“If you build it, they will come,” said no online marketer ever. Having a good website is just the start. Without the right marketing effort, your website is one of many millions of sites on the internet sphere sinking into oblivion. You’ll feel like you’re getting pulled into many directions when it comes to your online marketing endeavor. There’s SEO, social media, PPC, some other buzzword, and last but not least, landing pages.

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How To Select The Right Keywords for an SEO Campaign



Keywords for your SEO campaign don’t just appear out of thin air; they come after a solid research. If done well, your time is well-spent, as ranking for the right keywords can attract more traffic and in turn, convert more visitors. Here are some tips on how to select the right keywords for your SEO campaign.

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How To Get Rid Of Negative Reviews on Google



Have you ever had the “Aha” moment when you were working on a project and thought of the perfect idea? This happened to our agency about two years ago when we were working on an SEO assignment. We realized that there is much more potential to SEO than just appearing high in the search engines. Positive SEO can also improve your online reputation while potentially getting rid of negative reviews on Google and other sites.

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How Online PR Can Impact SEO



In 2011, Forbes came out with an article titled, “PR is Dead.” If you actually read the content within the piece, it talks about the future being bright for PR from a digital marketing perspective.

When it comes to search engine optimization, implementing a PR strategy is crucial nowadays with Google’s constantly changing algorithm. You might not have known that in addition to the exposure that you’ll receive from great PR, the backlink to your website can actually be even more valuable SEO perspective!


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Facebook Advertising Strategy For Just $5



One of the most frustrating feelings for a social media marketer is when they put in a lot of time, effort and creativity into a social media post and it receives hardly any interaction. It is similar emotion to planning for a huge party and nobody showing up, which hopefully you haven’t had to experience first hand.

Did you know that investing $5 per week into your Facebook strategy could turn you into a social superstar? Facebook even admitted that brands that post promotional content “will see a significant decrease in distribution.”